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Selling pet insurance



You may not know it, but pet insurance has existed for decades. However, a change in market strategy has finally started to penetrate this market as pet insurance companies move from having veterinarians sell insurance to advertising insurance directly to consumers. As companies seek innovative, low-cost ways to keep employees happy, many now provide the additional perk of health insurance for pets. A new program from VPI helps pet owners obtain sophisticated veterinary treatment, with a group discount on Veterinary Pet Insurance plan as a benefit, our employees were pleased that this was offered to them," said Brian Clelland, director of benefits and administration for the Los Angeles Unified School District. "It's great to see so many companies recognize the importance of adding new benefits like pet insurance for their employees," said Bill Gorman, VPI group sales manager. "A company may elect to have pet insurance coverage with as few as 100 eligible employees." Pet insurance as an employee incentive That inflation has helped fuel a significant rise in the pet insurance industry. American Demographics magazine estimates that 5% of American pet owners have the insurance, up from less than 1% in 1995. Insurers have teamed with the American Kennel Club and Petco Animal Supplies to offer the insurance, while several major employers now provide the additional perk of health insurance for pets. A new program from VPI helps pet owners obtain sophisticated veterinary treatment, with a group discount on Veterinary Pet Insurance plan as a benefit, our employees were pleased that this was offered to them," said Brian Clelland, director of benefits and administration for the Los Angeles Unified School District. "It's great to see so many companies recognize the importance of adding new benefits like pet insurance for their employees," said Bill Gorman, VPI group sales manager. "A company may elect to have pet insurance coverage with as few as 100 eligible employees." Pet insurance as an employee incentive That inflation has helped fuel a significant rise in the pet insurance market. What’s changed in recent years is the state of veterinary science, as well. Slling pe insrance - Sellkng pey insurancr.

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