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An enterprising group of students won the 2003 Annual Wharton School Business Plan Competition, not with a technology plan or a biotech venture, but with a simple business plan highlighting the large opportunity for growth that exists in the pet insurance industry. American Demographics magazine estimates that 5% of American pet owners have the insurance, up from less than 1% in 1995. Insurers have teamed with the American Kennel Club and Petco Animal Supplies to offer the insurance, while several major employers now provide the coverage as an optional employee benefit. You may not know it, but pet insurance has existed for decades. However, a change in market strategy has finally started to penetrate this market as pet insurance companies move from having veterinarians sell insurance to advertising insurance directly to consumers. Pet insurance as an employee incentive The plans are available for dogs and cats, and while both provide the same coverage and carry the same per incident deductible, they differ in benefit schedule allowances, the maximum amount allowed per year and premium amounts. VPI's premiums are the same whether the animal is a show pet, a guard dog, or a Seeing Eye dog. Treatments once reserved for humans, from radiation therapy to kidney transplants, are currently available for pets. That means once-fatal conditions are now treatable at costs ranging from $1,000 to $5,000 or more. That inflation has helped fuel a significant rise in the pet insurance market, had gross sales of $100 million last year. Pre-existing problems and hereditary conditions, such as hip dysplasia in German Shepherds and retrievers, are normally excluded. The policies typically have deductibles, co-pays and caps that limit how much will be paid out annually. Petshealth covers cats and dogs These expensive tools and procedures have helped create health-care inflation in the pet insurance market, had gross sales of $100 million last year. Pre-existing problems and hereditary conditions, such as hip dysplasia in German Shepherds and retrievers, are normally excluded. The policies typically have deductibles, co-pays and caps that limit how much will be paid out annually. Petshealth covers. Pt healt nsurance qute - Pef heqlth insurancs suote.

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