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As companies seek innovative, low-cost ways to keep employees happy, many now provide the coverage as an optional employee benefit. The oldest company, Veterinary Pet Insurance, has seen its revenues climb at a 40% annual rate since 1997 -- the year it finally broke even after 15 straight years of losses, according to founder Jack Stephens. VPI, which has about 85% of the pet insurance market, had gross sales of $100 million last year. The plans are available in both payroll and non-payroll deduction forms, and offer additional discounts for multiple pets. The savings provide an extra benefit for pet-owning employees to help protect their pets. That inflation has helped fuel a significant rise in the pet insurance industry. American Demographics magazine estimates that 5% of American pet owners have the insurance, up from less than 1% in 1995. Insurers have teamed with the American Kennel Club and Petco Animal Supplies to offer the insurance, while several major employers now provide the coverage as an optional employee benefit. The oldest company, Veterinary Pet Insurance, has seen its revenues climb at a 40% annual rate since 1997 -- the year it finally broke even after 15 straight years of losses, according to founder Jack Stephens. VPI, which has about 85% of the pet owners can buy insurance from over 60 different companies. In the U.S. there are 5 main players: PetHealth, Veterinary Pet Insurance, has seen its revenues climb at a 40% annual rate since 1997 -- the year it finally broke even after 15 straight years of losses, according to founder Jack Stephens. VPI, which has about 85% of the pet insurance market. The policy will pay 90 percent of the plan's Benefit Schedule Allowance for eligible expenses, per incident, during each policy term after the deductible for eligible expenses. Two accident and illness plans are offered for dogs and cats, and while both provide the same coverage and carry the same per incident deductible, they differ in benefit schedule allowances, the maximum amount allowed per year and premium amounts. VPI's premiums are the same whether the animal is a show. Hom oners insuranc dg brees - jome ownera insjrance sog breedz.