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As companies seek innovative, low-cost ways to keep employees happy, many now provide the additional perk of health insurance for pets. A new program from VPI helps pet owners obtain sophisticated veterinary treatment, with a group discount on Veterinary Pet Insurance plans. VPI plans are available in both payroll and non-payroll deduction forms, and offer additional discounts for multiple pets. The savings provide an extra benefit for pet-owning employees to help protect their pets. "It's great to see so many companies recognize the importance of adding new benefits like pet insurance for their employees," said Bill Gorman, VPI group sales manager. "A company may elect to have pet insurance coverage with as few as 100 eligible employees." The oldest company, Veterinary Pet Insurance, Pet Protect, Pet Assure, and Hartville Group. The U.S. market for pet insurance has existed for decades. However, a change in market strategy has finally started to penetrate this market as pet insurance companies move from having veterinarians sell insurance to advertising insurance directly to consumers. Treatments once reserved for humans, from radiation therapy to kidney transplants, are currently available for pets. That means once-fatal conditions are now treatable at costs ranging from $1,000 to $5,000 or more. An enterprising group of students won the 2003 Annual Wharton School Business Plan Competition, not with a technology plan or a biotech venture, but with a simple business plan highlighting the large opportunity for growth that exists in the pet doctor world. Vet costs have risen 73% in the past five years, to $19 billion. Despite this growth, however, only 1 percent of the plan's Benefit Schedule Allowance for eligible expenses, per incident, during each policy term after the deductible for eligible expenses. Two accident and illness plans are offered for dogs and cats, and while both provide the same coverage and carry the same per incident deductible, they differ in benefit schedule allowances, the maximum amount allowed per year and premium amounts. VPI's premiums are the same whether the animal is a show pet, a guard dog, or a Seeing Eye dog. These. Do insurane et uppy - Dot insuranve peg puopy.