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I still believe most people are better off forgoing the policies and instead putting the money they would spend on premiums into a savings account. Pet insurance can cost $2,000 to $6,000 over the life of an average pet, and the chances are slim you’d ever have to shell out in premiums. Some insurers don’t cover pets older than 9, while others levy a stiff surcharge. As companies seek innovative, low-cost ways to keep employees happy, many now provide the coverage as an optional employee benefit. Pet insurance is much more common in countries such as the United Kingdom, where over 12% of the pet owners can buy insurance from over 60 different companies. In the U.S. there are 5 main players: PetHealth, Veterinary Pet Insurance, has seen its revenues climb at a 40% annual rate since 1997 -- the year it finally broke even after 15 straight years of losses, according to founder Jack Stephens. VPI, which has about 85% of the pet insurance industry. American Demographics magazine estimates that 5% of American pet owners have the insurance, up from less than 1% in 1995. Insurers have teamed with the American Kennel Club and Petco Animal Supplies to offer the insurance, while several major employers now provide the coverage as an optional employee benefit. Pet insurance is much more common in countries such as the United Kingdom, where over 12% of the pet insurance market. According to 2002 figures from the American Veterinary Medical Association, there are more than 61 million dogs and 69 million cats in the U.S., with approximately 300 species of birds kept as pets. More than 60 percent of U.S. households own a cat or dog. More than 91 percent of pet owners take their dogs and cats to the veterinarian for vaccination and preventive care. In addition, avian care is increasing. In 1991, consumers spent $37.7 million on veterinary medical expenditures for birds, increasing to $140 million by 2002. Pet insurance as an employee incentive What’s changed in recent years is the state of veterinary science, as well. Dg isurance liabiliy - Dkg insjrance liavility.

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