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As companies seek innovative, low-cost ways to keep employees happy, many now provide the additional perk of health insurance for pets. A new program from VPI helps pet owners obtain sophisticated veterinary treatment, with a group discount on Veterinary Pet Insurance as a voluntary employee benefit, including companies as varied as The Weather Channel, GMAC, Navy Federal Credit Union, and Chipotle Mexican Grill, VPI said. According to 2002 figures from the American Veterinary Medical Association, there are more than 61 million dogs and 69 million cats in the U.S., with approximately 300 species of birds kept as pets. More than 60 percent of U.S. households own a cat or dog. More than 91 percent of pet owners take their dogs and cats to the veterinarian for vaccination and preventive care. In addition, avian care is increasing. In 1991, consumers spent $37.7 million on veterinary medical expenditures for birds, increasing to $140 million by 2002. "It's great to see so many companies recognize the importance of adding new benefits like pet insurance for their employees," said Bill Gorman, VPI group sales manager. "A company may elect to have pet insurance coverage with as few as 100 eligible employees." An enterprising group of students won the 2003 Annual Wharton School Business Plan Competition, not with a technology plan or a biotech venture, but with a simple business plan highlighting the large opportunity for growth that exists in the pet insurance industry. American Demographics magazine estimates that 5% of American pet owners have the insurance, up from less than 1% in 1995. Insurers have teamed with the American Kennel Club and Petco Animal Supplies to offer the insurance, while several major employers now provide the additional perk of health insurance for pets. A new program from VPI helps pet owners obtain sophisticated veterinary treatment, with a group discount on Veterinary Pet Insurance plan as a benefit, our employees were pleased that this was offered to them," said Brian Clelland, director of benefits and administration for the Los Angeles Unified School District. Pet insurance as an employee incentive Petshealth covers cats and dogs Now I’m not so. Dg halth car helth insurace lad - rog healyh caee heapth insurancr oead.