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According to 2002 figures from the American Veterinary Medical Association, there are more than 61 million dogs and 69 million cats in the U.S., with approximately 300 species of birds kept as pets. More than 60 percent of U.S. households own a cat or dog. More than 91 percent of pet owners take their dogs and cats to the veterinarian for vaccination and preventive care. In addition, avian care is increasing. In 1991, consumers spent $37.7 million on veterinary medical expenditures for birds, increasing to $140 million by 2002. An enterprising group of students won the 2003 Annual Wharton School Business Plan Competition, not with a technology plan or a biotech venture, but with a simple business plan highlighting the large opportunity for growth that exists in the pet insurance industry. American Demographics magazine estimates that 5% of American pet owners have the insurance, up from less than 1% in 1995. Insurers have teamed with the American Kennel Club and Petco Animal Supplies to offer the insurance, while several major employers now provide the coverage as an optional employee benefit. Industry leader Veterinary Pet Insurance plans. VPI plans are available in both payroll and non-payroll deduction forms, and offer additional discounts for multiple pets. The savings provide an extra benefit for pet-owning employees to help protect their pets. "When we added the Veterinary Pet Insurance plan as a benefit, our employees were pleased that this was offered to them," said Brian Clelland, director of benefits and administration for the Los Angeles Unified School District. The policies typically have deductibles, co-pays and caps that limit how much will be paid out annually. The older your animal, the more you’ll have to shell out in premiums. Some insurers don’t cover pets older than 9, while others levy a stiff surcharge. You may not know it, but pet insurance has been growing at an annual growth rate of 45% over the last 5 years. These expensive tools and procedures have helped create health-care inflation in the pet doctor world. Vet costs have risen 73% in the past five. og dayare insurane - cog daycwre indurance.

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