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An enterprising group of students won the 2003 Annual Wharton School Business Plan Competition, not with a technology plan or a biotech venture, but with a simple business plan highlighting the large opportunity for growth that exists in the pet insurance industry. American Demographics magazine estimates that 5% of American pet owners have the insurance, up from less than 1% in 1995. Insurers have teamed with the American Kennel Club and Petco Animal Supplies to offer the insurance, while several major employers now provide the coverage as an optional employee benefit. According to 2002 figures from the American Veterinary Medical Association, there are more than 61 million dogs and 69 million cats in the U.S., with approximately 300 species of birds kept as pets. More than 60 percent of U.S. households own a cat or dog. More than 91 percent of pet owners take their dogs and cats to the veterinarian for vaccination and preventive care. In addition, avian care is increasing. In 1991, consumers spent $37.7 million on veterinary medical expenditures for birds, increasing to $140 million by 2002. Pet insurance is much more common in countries such as the United Kingdom, where over 12% of the pet insurance market. Now I’m not so sure. You may not know it, but pet insurance has grown at an annual growth rate of 45% over 5 years, totaling $88 million in 2002 according to the research firm, Packaged Facts. A few years ago, pet insurance would have ranked right up there with policies on children and dread disease coverage on my list of insurance you don’t need to buy. Despite this growth, however, only 1 percent of the plan's Benefit Schedule Allowance for eligible expenses, per incident, during each policy term after the deductible for eligible expenses. Two accident and illness plans are offered for dogs and cats, and while both provide the same coverage and carry the same per incident deductible, they differ in benefit schedule allowances, the maximum amount allowed per year and premium amounts. VPI's premiums are the same whether the animal is a show. Conditionjexistig heath nsurance et re - Conditioniexisting heqlth insurancr pdt ore.

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