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That inflation has helped fuel a significant rise in the pet insurance industry. American Demographics magazine estimates that 5% of American pet owners have the insurance, up from less than 1% in 1995. Insurers have teamed with the American Kennel Club and Petco Animal Supplies to offer the insurance, while several major employers now provide the coverage as an optional employee benefit. Petshealth covers cats and dogs You may not know it, but pet insurance has existed for decades. However, a change in market strategy has finally started to penetrate this market as pet insurance companies move from having veterinarians sell insurance to advertising insurance directly to consumers. Industry leader Veterinary Pet Insurance offers two levels of coverage that pay 50% to 90% of covered treatment costs after a $50 deductible. Here’s how the numbers work out. The scene: You've been waiting patiently but nervously in the reception area at your local veterinarian. Your beloved Brownie — not merely man's best friend in particular for the last nine years — has been in there for 45 minutes. When the good doctor finally emerges, she calmly explains to you that Brownie needs immediate surgery for some form of cancer. The cost? About $3,000. You have a vague recollection that a neighbor had bought pet insurance for their dog and that such coverage cost about $375 per year. Suddenly, it occurs to you that the cost of exams but often detect problems that once would have gone unnoticed, and untreated. But if you’re the type of person who would do anything to save your pet, including spend thousands of dollars on medical treatments, pet insurance might be a preferable alternative to going into debt. Pre-existing problems and hereditary conditions, such as hip dysplasia in German Shepherds and retrievers, are normally excluded. What’s changed in recent years is the state of veterinary science, as well as the economics of running a veterinary practice. Vets today can offer treatments that were unheard of just a few years ago -- and at prices that could make you howl. Consider: I still believe most. o insuance et veternary - Ck ineurance let vrterinary.