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Deductibles, exclusions and surcharges VPI is the nation's oldest and largest licensed health insurance plan for pets, with its VPI Superior, VPI Standard and VPI Avian & Exotic Pet Plans available in all 50 states and the District of Columbia. Founded in 1980, VPI offers several plans that cover everything from homeopathic medicine, vaccinations, and other routine care to cancer treatments, for a wide range of pets, including many birds species. An enterprising group of students won the 2003 Annual Wharton School Business Plan Competition, not with a technology plan or a biotech venture, but with a simple business plan highlighting the large opportunity for growth that exists in the pet insurance industry. American Demographics magazine estimates that 5% of American pet owners have the insurance, up from less than 1% in 1995. Insurers have teamed with the American Kennel Club and Petco Animal Supplies to offer the insurance, while several major employers now provide the additional perk of health insurance for pets. A new program from VPI helps pet owners obtain sophisticated veterinary treatment, with a group discount on Veterinary Pet Insurance offers two levels of coverage that pay 50% to 90% of covered treatment costs after a $50 deductible. Here’s how the numbers work out. The scene: You've been waiting patiently but nervously in the reception area at your local veterinarian. Your beloved Brownie — not merely man's best friend in particular for the last nine years — has been in there for 45 minutes. When the good doctor finally emerges, she calmly explains to you that Brownie needs immediate surgery for some form of cancer. The cost? About $3,000. You have a vague recollection that a neighbor had bought pet insurance for their employees," said Bill Gorman, VPI group sales manager. "A company may elect to have pet insurance coverage with as few as 100 eligible employees." You may not know it, but pet insurance has grown at an annual growth rate of 45% over the last 5 years. As companies seek innovative, low-cost ways to keep employees happy, many now provide. kc sponoresd veteinary pe insrance - Akv sponsorrsd vdterinary pft insurande.